Restaurants don't print
ingredient lists. So we do.

crude scores every menu item by what's actually inside.

9:41
Bacon & Egg Mayo Breakfast Baguette

Bacon & Egg Mayo Baguette

Pret a Manger
42
Baguette Refined, additives +
Bacon Nitrite-cured
Sodium nitrite (E250)
curing agent · processed-meat marker
Sodium ascorbate (E301)
cure accelerator · synthetic vitamin C
Outdoor-bred British pork
welfare-standard, no routine antibiotics
Sea salt
whole · unprocessed
Egg mayo Rapeseed-based +
Reviewed against Pret allergen sheet + chef email 14 May 2026
02 · the method

How we do it.

  1. 01

    Ask the restaurant

    We email every one. We ask the staff. We trace every brand they use, every supplier behind every dish, and how they prepare things in-house.

  2. 02

    Build the ingredient list

    Every food component — chicken, sauce, rice. Every ingredient inside. Each named, each with a one-line description of what it actually is.

  3. 03

    Score what's in it

    Each ingredient gets a color — red for industrial (additives, fillers, refined oils), amber for refined, green for real food. The score follows from what's actually there.

Scoring
this week —
mcdonald's greggs pret kfc subway nando's pizza express joe & the juice
10 UK chains ~8,000 locations 950+ menu items
04 · faq

Questions.

01 What does crude actually do?
We dig out the full ingredient list for every menu item we cover — emailing the restaurant, asking staff, tracing every brand and supplier. Each dish is split into the food components a human would recognise (chicken, sauce, rice, etc.), and scored on a 0–100 scale based on what's actually inside. You see every ingredient, color-coded, with a one-line description. A research tool you check before you order — not a diet app you log into after.
02 How is the score calculated?
Every ingredient in a dish gets a color: red for industrial (additives, fillers, refined oils, modified starches), amber for refined-but-clean, green for real food. The score for a dish follows from what's actually there — the more red and amber, the lower it scores. The full rubric, including how individual ingredients are classified, lives in the app.
03 Where do you get the data?
Restaurant allergen sheets, full ingredient lists, verified sourcing pages and supplier disclosures — read by hand, item by item. When something isn't disclosed, we say so on the item. We don't fill gaps with guesses.
04 How much does it cost?
£49.99 a year. One subscription, no upsells, no ads. We charge you so we don't have to take money from the chains we score — that conflict of interest is the whole reason crude exists.
05 Which restaurants are covered?
10 UK chains today — McDonald's, Greggs, Pret, KFC, Subway, Nando's, Pizza Express, Joe & The Juice, Chipotle, Farmer J. Roughly 8,000 UK locations between them, around 950 menu items scored. New chains land each week. Independents and regional chains follow. If a restaurant you want isn't in the app, you can flag it from inside.
06 Is crude available outside the UK?
UK first. The App Store listing is global, but the chains and items in the app today are UK-curated — UK ingredient sheets, UK suppliers, UK shops. We're rolling into other markets next; the rubric is geography-agnostic, the data isn't yet.
07 How is this different from Yuka or calorie apps?
Yuka rates packaged supermarket goods. Calorie apps don't read ingredient lists at all. crude scores restaurant food — the kind without a barcode — by what's actually inside it. Different shelf, different problem.
05 · restaurants

Are you a restaurant?

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06 · get the app

Restaurants don't print
ingredient lists.

So we did.

Download on the App Store